Overview
The Lead Business Analyst will support critical initiatives in the advertising technology and broadcast sales landscape within the media industry. This contractor will collaborate closely with business stakeholders and technology teams, leveraging their expertise in broadcast advertising to analyze processes and recommend improvements for ad sales platforms. The role requires an individual who can effectively bridge the gap between commercial teams and technical stakeholders while ensuring successful project delivery.
Responsibilities
- Work closely with business and technology teams to gather, document, and refine requirements.
- Analyse and improve existing broadcast ad sales processes and workflows.
- Act as the link between operational teams, product, and technology stakeholders.
- Support the delivery and optimisation of advertising platforms and associated integrations.
- Facilitate workshops, document business processes, and help drive successful project delivery.
- Provide specialist insight into UK broadcast advertising systems and industry best practices.
Requirements
- Previous experience as a Lead Business Analyst or Senior Business Analyst.
- Strong understanding of the UK broadcast and media sector.
- Expertise in broadcast advertising sales workflows, including media buying and inventory management.
- Experience with broadcast ad management platforms, ideally Landmark.
- Knowledge of industry platforms such as Caria, Clearcast, and Mediaocean.
- Excellent stakeholder management and requirements gathering skills.
- Experience delivering business change within media, broadcasting, or advertising environments.