Overview
We are seeking a CRM Growth Marketing Consultant to contribute to the customer growth strategy of a leading digital consumer platform. In this part-time contract role, you will leverage your expertise in CRM and lifecycle marketing to analyze customer behavior and drive subscription growth, collaborating with internal teams to deliver data-driven marketing initiatives.
Responsibilities
- Develop and recommend lifecycle marketing and CRM strategies to drive subscription growth.
- Analyze customer behaviour data using GA4 and other available data sources to identify engagement patterns and opportunities.
- Create data-driven campaign concepts, including new customer journeys, retention initiatives, and conversion programmes.
- Partner with internal product and development teams to define campaign requirements and support delivery.
- Assess the impact and expected commercial outcomes of proposed campaigns and initiatives.
- Advise on customer communication best practices, including consent management and channel limitations across email and push notifications.
Requirements
- Strong experience developing CRM, lifecycle marketing, or customer engagement strategies for digital products or apps.
- Ability to interpret customer behavioural data and translate insights into actionable growth initiatives.
- Confident working with GA4 and using analytics to inform customer marketing decisions.
- Experience with Customer.io.
- Strong stakeholder management skills, with the ability to influence strategy and communicate recommendations clearly.
- Creative and commercially minded approach to identifying new customer growth opportunities.
- Understanding of data privacy, consent requirements, and customer communication preferences.