Overview
In this contract role, the Senior CRM Manager will take ownership of delivering comprehensive multi-channel customer lifecycle strategies aimed at enhancing retention, revenue, and customer lifetime value for clients of a high-growth digital marketing agency. Working closely with cross-functional teams and managing direct client relationships, the contractor will lead engagements that shape CRM roadmaps and translate data insights into impactful marketing campaigns.
Responsibilities
- Develop and execute multi-channel CRM and lifecycle marketing strategies aligned to client objectives.
- Manage and optimise email, push, and SMS campaigns including segmentation, automation, and dynamic content.
- Lead customer experience (CX) initiatives to improve end-to-end lifecycle journeys.
- Analyse campaign performance, delivering insights and recommendations to drive continuous improvement.
- Advise on marketing technology adoption, implementation, and optimisation, such as marketing automation platforms and CDPs.
- Build strong client relationships, acting as a strategic partner to grow accounts and deliver measurable outcomes.
Requirements
- Minimum 5 years of experience in CRM or lifecycle marketing.
- Strong background in email marketing and multi-channel campaigns including push, SMS, and in-app.
- Experience with marketing automation tools such as Braze, Salesforce, HubSpot, Klaviyo, Emarsys, or Customer.io.
- Familiarity with Customer Data Platforms (CDPs) like Segment, Tealium, Bloomreach, or Blueconic.
- Proficiency in analytics and reporting tools like Google Analytics, Adobe Analytics, Looker, or Tableau, as well as Excel.