Overview
We are seeking a Data Scientist for a 4-month project focusing on multi-touch attribution modeling within a consumer-centered environment. The successful candidate will tackle complex data challenges independently, delivering impactful proof-of-concept solutions that prioritize value over perfection. Collaboration with marketing and analytics teams is essential to translate insights into actionable strategies.
Responsibilities
- Build and implement multi-touch attribution models to understand marketing impact.
- Analyze B2C purchase path data to identify key conversion drivers.
- Create proof-of-concept models using imperfect datasets.
- Collaborate with marketing and analytics teams to translate findings into actionable insights.
- Communicate technical results clearly to non-technical stakeholders.
Requirements
- Proven experience developing multi-touch attribution or incrementality models.
- Strong SQL and Python skills for querying and manipulating complex datasets.
- Background in R&D, start-up, or consulting environments.
- Experience working with marketing and customer journey data.
- Solid understanding of statistics, experimentation, and data-driven storytelling.
- Confident communicator capable of delivering results quickly.