Overview
The Digital Content Officer will play a crucial role in leading the development, curation, and delivery of content for the English and School Education (ESE) LinkedIn channel and various digital platforms. This position involves collaborating with global teams to effectively communicate the transformative impact of educational initiatives through compelling storytelling and strategic content planning. The contractor will work within the Education Team and will contribute to enhancing the organization's digital presence on major platforms.
Responsibilities
- Develop and execute a content strategy for the ESE LinkedIn channel.
- Curate and manage engaging content that highlights educational innovations and outcomes.
- Collaborate with internal stakeholders to gather insights and stories from global initiatives.
- Utilize analytics and engagement metrics to optimize content performance and audience growth.
- Create editorial calendars to ensure timely content delivery.
- Translate complex information into clear, accessible content for diverse audiences.
- Write and edit high-quality posts, articles, and updates.
Requirements
- Proven experience managing and growing LinkedIn channels or thought leadership platforms.
- Strong background in content strategy and digital communications.
- Exceptional writing, editing, and storytelling skills.
- Experience in developing content plans and editorial calendars.
- Ability to simplify complex information for broader audiences.
- Strong stakeholder management skills across diverse teams.
- Familiarity with analytics tools to track and improve content engagement.