Overview
We are seeking a Digital Marketing Specialist to join our team on a part-time basis for a 3-month rolling contract. In this fully remote role, the successful candidate will play a pivotal role in the planning, delivery, and optimization of paid media campaigns across various client accounts while working collaboratively with a growing digital agency.
Responsibilities
- Manage and optimize paid media campaigns across multiple platforms including Google Ads and Meta Ads.
- Support campaign activities on Microsoft Ads, LinkedIn Ads, TikTok Ads, and other digital platforms.
- Analyze performance data and translate insights into actionable strategies using GA4 and Looker Studio.
- Prioritize and manage multiple client accounts independently to achieve campaign goals.
Requirements
- Proven experience managing Google Ads and Meta Ads campaigns end-to-end.
- Familiarity with additional platforms such as Microsoft Ads, LinkedIn Ads, and TikTok Ads.
- Strong analytical skills, with the ability to interpret data and derive insights.
- Solid understanding of bidding strategies, audience targeting, budgets, and attribution models.