Marketing Data Analyst

Overview

Contract Marketing Data Analyst – Outside IR35 | 3-Month Contract We’re partnering with a well-known consumer brand that’s on a mission to deepen its understanding of customer behaviour and optimise marketing performance. They’re scaling fast and are looking for a Marketing Data Analyst to help the team better understand customer behaviour and optimise acquisition performance across digital channels. This is a great opportunity for someone who enjoys working in fast-paced, data-driven environments and partnering directly with marketing leaders to drive commercial impact. The Project: Partner closely with the Marketing and Growth teams to tackle complex commercial challenges that drive customer acquisition and retention Analyse customer and campaign data to uncover actionable insights and growth opportunities Build and maintain Looker dashboards to enable data-led decision-making Conduct deep dives into channel performance, customer LTV, CAC, and ROAS to guide spend and strategy Work with marketing data sources (CRM, referral, and paid media) to evaluate performance and efficiency What we’re looking for: Strong SQL and Python (or R) skills for hands-on analysis Proven experience supporting Marketing, Growth, or Performance teams in a data-focused capacity Expertise in Looker and BigQuery (essential) Deep understanding of marketing metrics such as CAC, LTV, Payback Period, and ROAS Experience working in a high-growth, fast-moving environment Strong commercial mindset and ability to translate data into clear business recommendations You must be based in the UK. Unfortunately this role does not offer sponsorship.

Responsibilities

• Partner with Marketing and Growth teams to address commercial challenges.
• Analyze campaign data to identify actionable insights and growth opportunities.
• Build and maintain Looker dashboards for data-led decision-making.
• Conduct detailed analyses of channel performance metrics such as customer LTV and CAC.
• Evaluate marketing performance using CRM, referral, and paid media data.
• Translate data findings into clear business recommendations.

Requirements

• Proficient in SQL and Python or R for data analysis.
• Experience supporting Marketing or Growth teams in a data-centric role.
• Expertise in Looker and BigQuery is essential.
• Strong knowledge of marketing metrics including CAC, LTV, and ROAS.
• Prior experience in a high-growth, fast-paced environment.
• Ability to translate complex data into actionable business insights.