Overview
An experienced Microsoft Dynamics 365 Customer Insights & Journeys Implementation Consultant is sought to support a public-sector client's migration and consolidation of its marketing systems into Dynamics 365. The consultant will serve as a trusted technical adviser, collaborating with internal teams to design, configure, migrate, and transition services while ensuring seamless integration with existing CRM structures. The role involves providing hands-on implementation expertise and facilitating knowledge transfer to empower the client's team.
Responsibilities
- Assess existing marketing, event, and webinar platforms and processes.
- Lead design solutions for Customer Insights & Journeys within the Dynamics 365 environment.
- Configure segments, journeys, triggers, and communication processes in Customer Insights & Journeys.
- Define and implement data migration strategies and processes from existing platforms.
- Design and configure event registration, delegate management, and webinar functionalities.
- Support data mapping, cleansing, and validation during the migration process.
- Ensure compliance with UK GDPR and communication preferences.
- Provide technical coaching and support to internal teams throughout the transition.
Requirements
- Proven experience with Microsoft Dynamics 365 Customer Insights & Journeys implementation.
- Hands-on experience in configuring Dynamics 365 within a CRM environment.
- Experience migrating marketing data and customer preferences from third-party platforms.
- Strong understanding of real-time journeys, segmentation, and consent management.
- Experience with integration between Dynamics 365 and digital platforms.
- Ability to manage end-to-end delivery lifecycle including design, testing, and transition.
- Excellent communication skills for conveying technical information to non-technical stakeholders.
- Willingness to undergo BPSS checks and familiarity with public-sector delivery methodologies.