Overview
We are seeking an experienced Consultant to focus on Media Mix Modelling, supporting a global advisory business based in London. This role involves applying strong analytical and technical skills to solve real-world commercial challenges for clients in sectors such as retail, automotive, and financial services. The successful candidate will work collaboratively with a small team and engage directly with clients to enhance the effectiveness of their media investments.
Responsibilities
- Build and deliver Market / Media Mix Models using R.
- Conduct data exploration, econometric analysis, and interpret model results.
- Create clear and concise presentations with actionable recommendations for clients.
- Automate and streamline data processing using R scripting.
- Manage project deadlines and collaborate with client stakeholders and junior analysts.
- Continue to develop expertise in marketing effectiveness and relevant sectors.
Requirements
- Minimum of 4 years’ experience in building Media Mix Models.
- Strong proficiency in R coding and statistical analysis.
- Educational background in Maths, Statistics, Economics, or Data Science.
- Ability to communicate complex technical outputs in a clear and engaging manner.
- Experience working with blue-chip clients in a consulting capacity is preferred.