Overview
We are seeking a Senior Data Analyst with a strong background in marketing technology and performance analytics to join our team for a contract role. This position requires a proactive individual who can uncover insights and influence stakeholders through data-driven recommendations, working predominantly on customer behavior analysis and performance optimization. The analyst will collaborate closely with various teams to drive strategic initiatives and deliver impactful insights.
Responsibilities
- Proactively identify opportunities and demonstrate value to stakeholders through actionable insights.
- Influence and challenge stakeholders with data-driven recommendations.
- Perform customer segmentation and deep customer behavior analysis.
- Analyze product interactions and customer journeys to optimize performance.
- Deliver insight-led recommendations across customer add-on history, retention strategies, and test-and-learn approaches.
- Monitor and analyze churn and marketing performance metrics.
- Explore and leverage untapped data sources, including handset and customer service data.
- Assess emerging products and advise on strategic direction.
Requirements
- Proven experience as a Senior Data Analyst within marketing or customer-focused environments.
- Strong background in customer segmentation, loyalty, and marketing analytics.
- Experience translating data into clear commercial insight and strategy.
- Proficiency in SQL, Python and/or R, and Power BI.
- Experience within telecommunications or fast-paced retail environments is highly desirable.
- Proactive, inquisitive, and commercially driven.
- Strong stakeholder management and influencing skills.
- Ability to turn complex data into clear, actionable insights.