Overview
We are seeking a Senior Data Scientist to address complex challenges at the intersection of data analytics and marketing. In this contract role, you will be instrumental in developing models and tools that inform marketing decisions. Collaborating with cross-functional teams, you will apply advanced statistical methods and causal inference techniques to enhance marketing performance and budget allocation strategies.
Responsibilities
- Develop analytical models to assess marketing impact.
- Design experiments to measure incremental value across channels.
- Build optimisation tools for budget allocation and ROI improvement.
- Apply statistical and causal inference methods for performance analysis.
- Analyze relational and graph-based data to uncover audience and campaign links.
Requirements
- Several years of experience in data science, econometrics, or marketing analytics.
- Strong understanding of statistical modelling and causal inference techniques.
- Practical experience with optimisation methods and experimental design.
- Hands-on experience with marketing mix modelling and media attribution.
- Proficiency in Python and relevant machine learning libraries.
- Familiarity with graph databases for managing complex data relationships.