Overview
The Senior Digital & Web Analyst will play a crucial role in shaping how a global SaaS business measures and optimizes its digital customer journey. Collaborating with various teams including Marketing, Sales, and Product, the contractor will be responsible for managing digital performance reporting, influencing strategy, and building executive dashboards while leveraging data-driven insights to drive pipeline growth.
Responsibilities
- Own digital performance reporting across web, paid media, email, and content.
- Build executive dashboards using Power BI, GA4, HubSpot, Salesforce, and related platforms.
- Analyse digital buyer journeys to identify opportunities to improve engagement and conversion.
- Improve attribution, pipeline reporting, and conversion measurement.
- Lead A/B testing and optimisation across key web journeys.
- Audit and improve tagging, tracking, and analytics implementations using GA4 and GTM.
- Measure AI search visibility, answer engine performance, and digital discoverability.
- Partner with Marketing Operations, Demand Generation, SEO, Content, and Sales teams to deliver actionable insights.
Requirements
- Proven experience in Digital Analytics, Growth Analytics, or Web Analytics within a B2B SaaS environment.
- Strong hands-on experience with GA4, Google Tag Manager, HubSpot, Salesforce, and Power BI or Tableau.
- Experience building executive dashboards and translating data into commercial recommendations.
- Strong understanding of attribution, digital funnels, conversion optimisation, and customer journeys.
- Experience running experimentation programmes including A/B testing.
- Knowledge of SEO and emerging AI search/AEO/LLMO concepts.
- Comfortable using AI tools to accelerate analysis and insight generation.
- Strong SQL, analytical, and stakeholder management skills are highly desirable.