Overview
The Senior Social Media Manager will be instrumental in leading the social media presence for a vibrant restaurant group, focusing on storytelling through platforms like Instagram and TikTok. This role involves collaborating with various teams to execute engaging content that embodies the brand's culture and values, while managing community engagement and driving brand growth.
Responsibilities
- Lead and grow the brand's presence across all major social platforms, particularly Instagram and TikTok.
- Create and deliver compelling, story-driven content that showcases the brand's culture and cafés.
- Oversee freelance videographers, providing clear creative direction and feedback.
- Collaborate with marketing, PR, and creative teams to execute an engaging social calendar.
- Manage community engagement alongside Guest Services, responding to feedback and handling escalations.
- Capture and produce authentic social-first content using an agile approach.
- Monitor social performance and audience insights to inform strategy and optimize content.
Requirements
- 3-5 years of social media management experience for food, hospitality, or lifestyle brands.
- Demonstrated ability to build brand engagement and drive community growth.
- Strong visual storytelling skills with a creative mindset.
- Experience managing agencies or freelancers effectively.
- Proficiency in social analytics tools with an analytical mindset.
- Passion for food, drink, and culture; knowledge of South Asian influences is a plus.
- Comfortable in a fast-paced, non-corporate environment.