Overview
As a Web Insight Analyst, you will have the opportunity to enhance a growing retail-focused organization's understanding and application of data. Your role will involve collaborating with both technical and non-technical teams, transforming sales and marketing performance data into actionable insights that drive informed decision-making. This position supports the transition from manual reporting to automated analytics, fostering a culture of data-driven management across the company.
Responsibilities
- Analyse sales and marketing performance data to identify trends, anomalies, and areas for optimisation.
- Develop a structured approach to monitoring performance, including flagging unusual patterns in product sales.
- Investigate root causes of performance changes across traffic, conversion, and acquisition channels.
- Translate data findings into clear, actionable insights for business stakeholders.
- Support the move from manual reporting towards more automated analytics workflows.
- Collaborate with internal teams to improve tracking, reporting processes, and data usage.
Requirements
- Strong experience working with GA4, SQL, Power BI, and BigQuery.
- Ability to interrogate data and uncover underlying drivers of performance.
- Comfortable communicating insights clearly to non-technical audiences.
- Curious, proactive mindset with a focus on problem-solving.
- Experience working within retail or small business environments.
- Ability to balance technical analysis with storytelling and stakeholder engagement.