Overview
The Braze CRM Consultant will engage with a dynamic digital consultancy on a six-week contract, providing expertise in CRM and MarTech solutions for well-known consumer brands. The role involves delivering complex Braze implementations and designing personalized customer journeys while collaborating closely with clients to ensure their marketing technology objectives are met effectively.
Responsibilities
- Deliver complex CRM and lifecycle marketing solutions using Braze.
- Design and build personalized customer journeys across email, push notifications, and app channels.
- Gather client requirements and translate business objectives into technical specifications for development teams.
- Use Liquid scripting within Braze to create and support advanced personalization and campaign functionality.
- Evaluate data and MarTech infrastructure to recommend scalable customer engagement solutions.
- Support various client projects, including platform implementations and CRM strategy initiatives.
Requirements
- Strong hands-on experience with Braze in a delivery, consulting, or solution design capacity.
- Proven ability to build complex customer journeys and lifecycle marketing programs.
- Experience working with Liquid scripting and advanced Braze functionality.
- Ability to create technical briefs and specifications for developers and technical stakeholders.
- Strong understanding of CRM, marketing automation, and customer engagement ecosystems.
- Comfortable working directly with clients to gather requirements and provide recommendations.
- Experience assessing data structures, integrations, and platform scalability.
- Availability to commit full-time throughout the contract period.