Overview
The Digital Marketing Manager will play a crucial role in hands-on performance marketing, focusing on Google Ads and Meta to drive new customer acquisition for ecommerce markets in the UK and US. This position involves taking ownership of strategy and optimization, collaborating closely with an in-house designer, and reporting on key performance metrics to unlock the next stage of growth. The role is ideal for a seasoned freelancer looking to make a significant impact in a dynamic, in-house environment.
Responsibilities
- Own strategy, budgets, and day-to-day optimization across Google Ads and Meta.
- Drive new customer growth across UK and US markets.
- Balance brand vs non-brand and prospecting vs retargeting activity.
- Collaborate with an in-house designer to enhance creative performance.
- Manage attribution and tracking using GA4, GTM, Meta Pixel/CAPI, and Shopify.
- Report on key metrics such as CAC, ROAS, acquisition performance, and revenue growth.
Requirements
- 5-10 years' hands-on experience managing Google Ads and Meta for DTC/ecommerce brands.
- Strong knowledge of Shopping, Performance Max, and paid social.
- Proficient with GA4, GTM, Shopify, and attribution.
- Ability to challenge performance, identify opportunities, and take quick action.
- Clear communication skills to translate data into commercial strategies.