Overview
The Freelance Paid Social & CRM Marketing Manager will play a critical role in driving audience growth, customer engagement, and ticket sales for a dynamic consumer events business. This growth-focused contract will involve close collaboration with senior stakeholders and agency partners to deliver performance marketing campaigns that leverage both paid social and email marketing strategies. The position is designed for a highly motivated individual with a proven track record in managing successful marketing initiatives.
Responsibilities
- Lead the execution of paid social campaigns across platforms including Meta, Instagram, and TikTok.
- Develop and implement email marketing campaigns utilizing Klaviyo.
- Manage customer lifecycle marketing initiatives, including audience segmentation and automated email flows.
- Analyze campaign performance data to optimize marketing strategies and improve conversion rates.
- Collaborate with agency partners and cross-functional teams to enhance marketing efforts.
- Oversee media budget allocation and ensure alignment with commercial objectives.
- Drive customer acquisition and engagement strategies to support live events and market launches.
Requirements
- Proven hands-on experience with paid social campaigns across various platforms.
- Strong background in email marketing, specifically with Klaviyo.
- Experience in customer acquisition and conversion strategies for consumer-focused brands.
- Ability to build and implement audience segmentation and lifecycle marketing programs.
- Skilled in analyzing data and optimizing marketing campaigns based on performance insights.
- Familiarity with managing significant media budgets effectively.
- Experience working in fast-paced, high-growth environments.
- Desirable experience in events, entertainment, or consumer brands is a plus.