Overview
As a CRM Manager, you will play a pivotal role in a customer engagement transformation program, working collaboratively with various teams including marketing, technology, and external vendors. You will manage the migration of legacy systems to a new CRM platform, ensuring that business objectives are met through effective communication and project management. This role demands both strategic oversight and practical execution, focusing on enhancing customer interactions across multiple channels.
Responsibilities
- Act as the key link between strategic stakeholders, marketing teams, technology teams, and external vendors throughout the migration programme.
- Support the migration from a legacy CRM platform to Klaviyo, ensuring requirements, dependencies, and risks are clearly understood and managed.
- Translate business objectives into actionable product deliverables, user stories, and tickets where required.
- Work closely with leadership to surface key decisions, recommendations, and vendor insights that support programme success.
- Ensure customer journeys and campaign requirements are effectively captured and migrated while maintaining their intended business outcomes.
- Coordinate stakeholders across a complex technology landscape, helping teams stay aligned on priorities and delivery milestones.
Requirements
- Strong Product Management experience within CRM, marketing technology, customer engagement, or digital transformation environments.
- Ability to operate between business and technical teams, translating requirements into clear product outcomes.
- Experience supporting platform migrations or large-scale technology transformation programmes.
- Strong stakeholder management skills, with the ability to engage leadership, vendors, marketing teams, and technical teams.
- Understanding of customer journey management, campaign delivery, and multi-channel communication platforms.
- Experience with Klaviyo is highly desirable.
- Familiarity with CDP, CRM, or martech ecosystems is advantageous.
- Comfortable working in a hands-on delivery role within a lean, collaborative team.