Overview
We are seeking a Freelance Lifecycle Communication & Copy Specialist to craft and enhance the messaging experience for our members as they progress through their membership journey. This role involves establishing the tone and framework for communications while collaborating closely with technical specialists to ensure messages resonate well with our target audience. The specialist will have a strategic impact on how our communications are structured and delivered, ultimately driving member engagement.
Responsibilities
- Review current member communications and define a messaging framework for each lifecycle moment.
- Set rules for channel, cadence, and frequency of behavior-triggered and broadcast messages.
- Design and write lifecycle sequences, including onboarding, feature discoveries, renewals, and win-back messages.
- Create and script short video walkthroughs for onboarding and feature explanations.
- Design reusable email templates, specifying structure and usage guidelines.
- Build an AI-assisted workflow for generating and quality-assuring copy variants at scale.
- Write A/B test variants, analyze results, and iterate on content.
- Document tone of voice, templates, and workflow processes to maintain consistency post-engagement.
Requirements
- At least 5 years of experience in lifecycle, CRM, or member communications with strong copywriting skills.
- Portfolio showcasing behavior-triggered sequences, particularly in onboarding, activation, or renewals.
- Familiarity with subscription, membership, publishing, or B2B SaaS products and strategies for member engagement.
- Ability to define and consistently apply a messaging framework and tone of voice across segments.
- Experience using AI tools for copy generation and refinement.
- Understanding of how technical triggers and data shape communication content (experience with PostHog is a plus).
- Proficiency in designing effective email templates and formats.
- Experience in scripting or recording short product videos is a plus.