Overview
We are seeking a Senior Data Scientist to enhance our Marketing Science function on a 6-month contract basis. This role involves working independently to analyze complex marketing data, creating and optimizing models that measure and interpret the customer journey for strategic marketing decisions. Collaborating with various teams, you will turn statistical insights into actionable recommendations while navigating a dynamic and fast-paced environment.
Responsibilities
- Design, build, and maintain Media Mix Models (MMM) and Multi-Touch Attribution (MTA) models.
- Lead experimentation efforts, including geo-testing and causal inference frameworks.
- Translate complex statistical outputs into clear narratives for technical and executive stakeholders.
- Manage projects from discovery to production and stakeholder adoption.
- Collaborate with Digital Marketing and Product teams for model integration in decision-making.
- Challenge existing measurement conventions and propose innovative approaches.
Requirements
- Proven experience in building MMM, MTA, or similar econometric models in a D2C or e-commerce environment.
- Hands-on experience with Bayesian modelling using PyMC.
- Strong proficiency in Python (or R) and SQL.
- Experience with cloud platforms like Google Cloud / Vertex AI.
- Demonstrable experience in designing geo-tests and incrementality studies.
- Ability to manage large projects independently without predefined structures.
- Excellent communication skills to influence decisions and guide stakeholders.
- Commercial awareness to identify and prioritize key problems to solve.