Overview
This role is an exciting opportunity for an experienced Senior Digital Insights Consultant to provide interim support for a prominent organisation during a crucial reporting period. The contractor will work closely with commercial partners and senior stakeholders to deliver data-driven insights that demonstrate the effectiveness of various campaigns and events, focusing on digital analytics, marketing performance, and data storytelling.
Responsibilities
- Own the collection, validation, analysis, and reporting of social, website, newsletter, and video performance data across key campaigns and events.
- Produce reporting packs, executive summaries, audience insights, and year-on-year performance analysis for internal and external stakeholders.
- Develop partner-specific reporting that measures performance against agreed objectives and demonstrates sponsorship value.
- Identify key trends, standout content, audience behaviours, and engagement drivers to create meaningful commercial insights.
- Build and maintain master reporting workbooks, ensuring data accuracy and consistency across all deliverables.
- Create compelling narratives from complex datasets and support stakeholders with ad hoc analysis, reporting queries, and insight requests.
Requirements
- Strong experience delivering digital analytics and marketing performance reporting across multiple channels.
- Hands-on expertise with Google Analytics 4 (GA4) and social analytics platforms including Instagram, TikTok, YouTube, and LinkedIn.
- Experience producing audience insights, engagement reporting, campaign analysis, and executive-level summaries.
- Advanced Excel or Google Sheets skills, including data validation, trend analysis, reporting automation, and data visualisation.
- Ability to translate data into commercially meaningful stories and recommendations for stakeholders and partners.
- Experience working with sponsorship, partnership, event, media, or campaign reporting is highly beneficial.