Overview
This contract role as a CRM Manager involves leading a significant CRM platform migration from Emarsys to Klaviyo for a retail client. The contractor will work closely with senior stakeholders, marketing teams, and technology teams to ensure the successful delivery of the migration project while transforming how the organization engages with its customers across multiple digital channels.
Responsibilities
- Lead the day-to-day delivery of the CRM platform migration from Emarsys to Klaviyo.
- Act as the main liaison between senior stakeholders, marketing teams, technology teams, and vendor partners.
- Manage migration scope, priorities, dependencies, risks, and milestones to keep business objectives on track.
- Translate strategic requirements into detailed feature definitions and support the creation of delivery-ready requirements and tickets.
- Collaborate with technology teams on platform integrations and customer data migration activities.
- Support governance and stakeholder communications throughout the transformation program to maintain continuity of marketing activities.
Requirements
- Strong experience in delivering CRM or marketing automation platform migrations.
- Proven ability to manage product roadmaps and complex stakeholder environments.
- Deep understanding of CRM, customer journeys, and lifecycle communications.
- Experience working with marketing and technology teams to deliver large-scale platform implementations.
- Ability to translate business requirements into clear product features and user stories.
- Strong communication skills with experience engaging technical teams and senior leadership.
- Experience with Klaviyo is essential; familiarity with CRM integrations and customer data platforms is beneficial.