Overview
As a Freelance Data & Insight Analyst, the contractor will support two high-profile events for an established organisation in the creative and cultural sector. The role involves collecting, validating, and analyzing performance data, while producing insightful reports that demonstrate audience impact and commercial value. Collaborating with various teams, the analyst will ensure data accuracy and consistency in reporting, ultimately contributing to informed decision-making during peak operational periods.
Responsibilities
- Own the collection, validation, and analysis of social, web, newsletter, and video performance data across major event reporting periods.
- Produce and maintain master reporting workbooks that include audience demographics, geographic analysis, and year-on-year performance comparisons.
- Create partner-specific reporting datasets aligned with defined sponsorship and commercial objectives.
- Identify key insights, performance trends, standout content, and audience engagement stories that support partner reporting.
- Deliver complete and accurate reporting packs within agreed deadlines, ensuring data integrity and consistency across all outputs.
- Collaborate with commercial, communications, and stakeholder teams to address reporting queries and contribute to executive-level summaries.
Requirements
- Strong experience in data and insights, digital analytics, or audience analytics roles.
- Hands-on expertise with platform-native analytics for Instagram, TikTok, YouTube, and LinkedIn.
- Experience using Google Analytics 4 and social listening or media monitoring platforms.
- Advanced skills in Excel or Google Sheets, including analysis, reporting automation, data validation, and visualization.
- Ability to translate complex data into clear, commercially relevant insights and recommendations.
- Experience in supporting sponsorship reporting, partner reporting, or event performance measurement is highly advantageous.
- Comfortable managing multiple stakeholders and delivering accurate work within fast-paced, high-profile environments.