Overview
The Lead Content Designer will be responsible for establishing content strategies and standards for public services and guidance. This role involves transforming complex information into user-friendly content and collaborating with policy experts and other content designers to ensure accuracy and clarity. Working in a hybrid environment, the Lead Content Designer will play a crucial role in enhancing digital services that positively impact users.
Responsibilities
- Set the content strategy and standards for one or more teams.
- Design and write clear, accessible content for services and guidance.
- Translate complex policy and technical information into user-friendly content.
- Collaborate with user researchers to test and enhance content.
- Partner with policy colleagues and subject matter experts to ensure content accuracy.
- Lead, review, and develop the skills of other content designers.
- Ensure compliance with the GOV.UK style guide and accessibility standards.
- Assist teams in preparing content for GDS service assessments.
Requirements
- Extensive experience as a content designer with leadership responsibilities.
- Proven ability to clarify complex policy, legal, or technical content.
- Strong writing, editing, and plain English communication skills.
- Experience utilizing research and data to inform content decisions.
- Ability to collaborate and influence subject matter experts and senior stakeholders.
- Knowledge of accessibility standards (WCAG).
- Desirable experience in the UK government or public sector.
- Familiarity with the GOV.UK style guide and publishing tools.