Overview
The Salesforce Marketing Cloud Personalization Consultant will engage in a consultancy assignment focused on enhancing personalized marketing strategies within a regulated environment. Collaborating with senior stakeholders, the consultant will validate technical findings and help shape the client's operating model regarding customer data, identity resolution, and activation strategies. This role involves coaching and advising the client's team to define best practices and establish technical standards for personalization.
Responsibilities
- Validate findings from a previous technical audit related to data layer design and consent management.
- Review Salesforce Marketing Cloud Personalization and Data Cloud for data exchange.
- Analyze Tealium web tracking and data collection across user journeys.
- Assess identity stitching, profile unification, and data ingestion processes.
- Define technical requirements for scalable personalization and customer engagement.
- Provide guidance to client stakeholders and delivery teams on best practices.
Requirements
- Proven experience with Salesforce Marketing Cloud Personalization and Data Cloud.
- Familiarity with web tracking and data interpretation via Tealium.
- Solid understanding of identity resolution, profile stitching, and customer data platforms.
- Experience in defining technical requirements and activation strategies for customer engagement.
- Knowledge of real-time behavioral tracking and omnichannel marketing.
- Ability to communicate technical concepts effectively to diverse audiences.
- Experience in regulated environments such as pharmaceuticals or financial services is preferred.