Overview
We are seeking a Search Engine Optimization Specialist with a focus on AI Search Optimization for a 6-month contract. In this crucial role, you will address a significant challenge for a global beauty client aiming to achieve a top-three ranking in UK AI visibility within a tight three-month timeframe. You will collaborate closely with PR, creator, brand, content teams, and engineering, while reporting directly to the Chief Product Officer.
Responsibilities
- Reverse-engineer competitor citation profiles to create a strategic plan for ranking improvement.
- Present strategic insights and assessments to senior client stakeholders.
- Reshape earned media and PR strategies to enhance citation value and off-site authority.
- Establish content standards suitable for LLM and improve structural elements like schema and crawler access.
- Resolve brand and entity issues across various product lines.
- Transform creator content into discoverable, valuable assets.
- Implement citation tracking to monitor visibility and source attributions.
- Train and upskill internal teams to uphold technical standards post-project.
Requirements
- 5+ years of senior/lead technical SEO experience with hands-on implementation.
- Demonstrated experience in AEO/GEO optimization over the last 10-12 months.
- Proven capability in structured data/schema implementation at scale.
- A clear understanding of how retrieval-augmented systems select and cite sources.
- Experience collaborating with senior stakeholders and managing high-pressure situations.
- Familiarity with digital PR, review platforms, and off-site authority.
- Proficiency in GA4, Looker, or Power BI, with skills in defining metrics.
- Track record of training non-specialist teams in applying technical SEO standards independently.