Overview
The AI Search Optimisation Specialist will play a critical role in enhancing the AI visibility for a global beauty client, aiming to elevate their ranking within the UK market. This position will directly collaborate with senior stakeholders and various teams, including PR and content, to implement strategic improvements and ensure the effectiveness of SEO initiatives. The contractor will start on an immediate basis and contribute to a high-level objective in a dynamic and fast-paced environment.
Responsibilities
- Reverse-engineer competitor citation profiles and create a costed plan to improve AI visibility
- Present findings and strategies directly to senior client stakeholders, addressing realistic goals
- Reshape the earned media strategy to focus on citation value, including reviews and off-site authority
- Establish standards for LLM-ready content and resolve any structural SEO issues
- Turn creator content into discoverable, citable assets for enhanced visibility
- Implement visibility and citation tracking to measure improvements and attribute results
- Train and support internal teams to maintain SEO standards after contract completion
Requirements
- 5+ years of hands-on experience in technical SEO or growth with proven implementation skills
- Expertise in structured data/schema implementation at scale
- Demonstrated understanding of retrieval-augmented systems and citation practices
- Strong communication skills with credibility when engaging with senior stakeholders
- Familiarity with digital PR, review platforms, or creating off-site authority
- Proficient with GA4, Looker, or Power BI and capable of establishing metrics from ground up
- Experience training non-specialist teams to independently apply technical SEO standards