Overview
This contract role for a Digital Performance Marketer involves taking ownership of SEO and paid search initiatives to enhance digital performance across international markets. The contractor will work collaboratively with a marketing team, focusing on improving campaign outcomes and supporting growth strategies. Fluency in either Dutch, German, or French is required, making it essential for communication across diverse markets.
Responsibilities
- Audit, refine and execute SEO and paid search strategies across multiple international markets.
- Manage and optimise Google Ads and Microsoft Advertising campaigns to maximise return on investment.
- Oversee external PPC agencies to ensure campaign performance meets agreed objectives and best practice standards.
- Analyse campaign performance, identify optimisation opportunities and provide data-driven recommendations.
- Monitor key marketing KPIs and produce insightful reporting to support business decisions.
- Develop and document SEO and paid search best practices for wider marketing teams.
- Provide guidance and support to regional marketing teams to optimise local campaigns and websites.
- Deliver training sessions and workshops to enhance digital marketing capability across the business.
Requirements
- 5+ years' experience in digital performance marketing with a strong track record of delivering measurable results.
- Strong expertise in technical SEO, on-page optimisation, keyword research, content strategy and link building.
- Experience optimising content for AI-driven search and Generative Engine Optimisation (GEO).
- Hands-on experience managing Google Ads and Microsoft Advertising campaigns.
- Previous experience managing external PPC agencies or digital marketing partners.
- Excellent analytical skills with the ability to interpret performance data and translate insights into actionable improvements.
- Experience using tools such as Google Analytics 4, Google Search Console, Ahrefs, and website optimisation platforms.
- Fluent in English, with additional language skills in Dutch, German or French.