Overview
As a Freelance Account-Based Marketing Manager, you will be responsible for launching and establishing foundational strategies in account-based marketing for our company. Collaborating closely with various teams including growth, enablement, RevOps, and sales, you will focus on engaging known accounts to generate measurable pipeline results. This role provides an exciting opportunity to shape the account-based marketing efforts within a dynamic B2B SaaS environment in the shipping industry.
Responsibilities
- Launch and manage the first two account-based marketing plays.
- Develop outreach materials and briefing documents for the sales and customer success teams.
- Ensure accurate tracking and reporting of activities in Salesforce with the RevOps team.
- Make results visible and provide regular updates on the progress of marketing plays.
- Evaluate which marketing plays to continue, scale, or discontinue based on performance data.
- Collaborate with the events team to integrate customer events into the overall marketing strategy.
- Recommend new plays for future months based on insights gained during the engagement.
Requirements
- Proven experience in account-based marketing within a B2B SaaS context.
- Demonstrated ability to set up processes and systems independently.
- Strong skills in developing engaging outreach that generates responses.
- Comfortable working with Salesforce for campaign setup and tracking.
- Experience in shipping, maritime, or related B2B sectors is advantageous.
- Effective at collaborating without formal authority.
- Ability to measure outcomes and work with incomplete data until it is resolved.
- Experience as an independent contractor with a defined scope of work.