Overview
The Freelance Growth Marketer will play a pivotal role in shaping and executing the growth strategy for a women’s hormonal health brand focused on empowering its customers with evidence-based marketing. Working closely with the founders, the marketer will be responsible for managing all aspects of growth across various channels, developing creative campaigns, and implementing customer retention strategies, all while aligning with the brand's values of transparency and authenticity.
Responsibilities
- Own the growth strategy across all paid and owned channels including Meta, Google, TikTok, and Amazon Ads.
- Develop creative concepts and messaging that resonate with our customer’s needs and frustrations.
- Produce ad creatives by utilizing AI tools and collaborating with designers as needed.
- Create and manage landing pages ensuring alignment with marketing messages.
- Oversee all email marketing campaigns and flows, optimizing for performance and engagement.
- Implement customer retention strategies, focusing on repeat purchase rates and subscription retention.
- Run structured testing to improve marketing effectiveness across all channels.
Requirements
- 4-5+ years of experience in growth or performance marketing, specifically within a DTC/ecommerce brand.
- Proven ability to set and execute growth strategies personally.
- Hands-on experience in managing paid social, particularly with ad creatives on platforms like Meta.
- Strong copywriting skills tailored for a discerning audience.
- Familiarity with Klaviyo or a comparable email service provider.
- Experience in retention metrics, particularly related to subscription or repeat-purchase products.
- Self-directed and able to prioritize tasks effectively in a part-time role.
- Basic familiarity with compliance regulations regarding health supplements in the UK.