Overview
We are seeking a Head of Influencer Marketing to oversee the transformation of social influence strategies across a diverse portfolio of global brands. The contractor will lead the implementation of innovative approaches to influencer marketing, collaborating with teams to align global strategies with local execution. This role requires extensive interaction with senior stakeholders and offers a unique opportunity to shape measurement and impact frameworks within a hybrid work environment.
Responsibilities
- Lead Social Influence transformation programmes from start to finish.
- Drive the adoption of new strategies, tools, and methodologies across various markets.
- Build trusted relationships and influence senior stakeholders effectively.
- Translate global strategies into actionable, locally relevant initiatives.
- Establish standards for measuring social influence and demonstrating its impact.
- Utilize data to identify performance gaps and create market intervention plans.
- Develop robust business cases and assist in commercial processes.
- Work proactively to eliminate barriers and ensure sustainable changes are implemented.
Requirements
- Demonstrated expertise in transformation and change management.
- In-depth knowledge of influencer marketing and social influence dynamics.
- Experience managing multiple brands across different markets.
- Strong capabilities in social measurement, data analysis, and demonstrating impact.
- Proven ability to navigate complex organizational structures.
- Self-motivated and proactive professional with the ability to work swiftly.
- Comfortable influencing senior stakeholders while also managing detailed operational tasks.