Overview
The Interim Head of CRM will oversee the CRM strategies for a prominent health and wellness company on a hybrid basis until the end of the year. This role requires a hands-on leader with a proven track record in campaign creation and management using Braze, who can operate independently while leading a team of CRM developers. This position is ideal for someone looking to make a significant impact within a dynamic organization.
Responsibilities
- Lead the development and implementation of CRM campaigns using Braze.
- Guide and mentor a team of CRM developers.
- Collaborate with stakeholders to align CRM strategies with overall business goals.
- Analyze campaign performance and optimize strategies based on data insights.
- Ensure best practices are followed in CRM execution and reporting.
Requirements
- Proven experience as a Head of CRM or similar role.
- Strong expertise in using Braze for campaign management.
- Ability to work autonomously and lead a team effectively.
- Experience in the health and wellness industry is a plus.
- Excellent analytical skills and data-driven mindset.