Overview
As a Salesforce Marketing Cloud Personalisation Specialist, you will contribute to reshaping digital personalisation strategies for a major client in the pharmaceutical sector. Collaborating with a specialist consultancy team, you will analyze the current marketing technology framework and identify areas for improvement, focusing on data quality, identity resolution, and personalisation activation. Your insights will drive the design of a scalable approach to enhance user experiences across digital platforms.
Responsibilities
- Review interactions and data exchange between Salesforce Marketing Cloud Personalisation, Salesforce Data Cloud, Tealium, and web analytics platforms.
- Assess data capture methods for known and anonymous users, identifying gaps and inconsistencies.
- Evaluate identity stitching, data ingestion processes, and customer profile creation across platforms.
- Identify discrepancies between website data, personalisation platforms, and customer data environments.
- Define requirements for data layers, identity, and activation to enhance scalable personalisation capabilities.
- Produce clear technical requirements and actionable recommendations for internal technology teams.
Requirements
- Demonstrated experience with Salesforce Marketing Cloud Personalisation.
- Strong understanding of Salesforce Data Cloud and customer data architecture.
- Experience in assessing data flows, identity resolution, and profile unification.
- Familiarity with web analytics and tag management platforms, especially Adobe Analytics and Tealium.
- Ability to translate complex technical findings into practical implementation requirements.
- Experience within regulated industries, particularly in pharmaceuticals or healthcare, is highly desirable.
- Proven ability to work independently and engage technical discovery with senior stakeholders.