Overview
The Senior Econometrician will play a pivotal role in leading marketing mix modelling projects for an established consultancy, utilizing extensive experience in econometric approaches. Working in a hybrid arrangement, the contractor will collaborate closely with clients and internal teams to extract actionable insights from complex data analyses, fostering strong client relationships and driving project success.
Responsibilities
- Lead end-to-end marketing mix modelling projects, from data preparation to client presentations.
- Utilize econometric modelling skills to deliver actionable insights.
- Oversee project scope, resources, and quality while managing a team of analysts.
- Translate complex analyses into clear business recommendations for clients.
- Develop and maintain strong relationships with stakeholders throughout project delivery.
- Ensure project delivery aligns with client expectations and provides commercial value.
Requirements
- Minimum 3 years of hands-on experience in marketing mix modelling.
- Strong skills in econometric modelling using tools like R or Python.
- Proven understanding of regression analysis, adstock, and model validation techniques.
- Demonstrated experience leading client-facing projects and managing stakeholder relationships.
- Background in a media agency or consultancy with knowledge of marketing effectiveness.
- Ability to clearly communicate technical findings to non-technical audiences.