Overview
In this role as a Senior Market Researcher on a 3-month contract, you will lead a significant quantitative research programme that aims to shape a well-established consumer brand's future direction. Collaborating with various stakeholders, you will provide critical insights into customer needs and loyalty drivers to support a brand repositioning strategy, utilizing your expertise in data analysis and research methodologies.
Responsibilities
- Lead end-to-end quantitative research projects, including questionnaire design, analysis, and recommendations.
- Deliver customer segmentation studies to identify distinct audience needs and opportunities.
- Analyse brand perception, health, and customer sentiment data to support strategic decisions.
- Own and optimise NPS and customer feedback programmes to identify drivers of satisfaction and loyalty.
- Translate complex datasets into clear, actionable insights for business stakeholders.
- Present findings and strategic recommendations to senior stakeholders across various functions.
Requirements
- Strong quantitative market research experience in agency or client-side environments.
- Advanced proficiency in R for statistical analysis and data modelling.
- Experience in delivering customer segmentation projects and audience profiling initiatives.
- Expertise in brand tracking, brand health, or customer insight research.
- Experience with NPS programme management and interpreting customer feedback data.
- Strong stakeholder management skills with the ability to communicate complex findings clearly.
- Experience in loyalty, membership, or consumer-facing businesses is advantageous.
- Familiarity with tools such as Displayr, Qualtrics, or Q is desirable.