Overview
The Senior Market Researcher will lead a critical 3-month contract focused on a high-profile research program aimed at transforming a well-established consumer brand. Working collaboratively with various stakeholders, the researcher will deliver actionable insights that influence brand repositioning, enhance customer understanding, and identify growth opportunities through quantitative research methodologies.
Responsibilities
- Lead end-to-end quantitative research projects, including questionnaire design, analysis, and recommendations.
- Deliver customer segmentation studies to identify distinct audience needs and behaviors.
- Analyze brand perception and health data to support strategic decision-making.
- Own and optimize NPS and customer feedback programs, identifying drivers of satisfaction and loyalty.
- Translate complex datasets into clear, actionable insights for stakeholders.
- Present findings and strategic recommendations to senior stakeholders in research, marketing, and brand functions.
Requirements
- Strong quantitative market research experience in agency or client-side settings.
- Advanced proficiency in R for statistical analysis, segmentation, and data modeling.
- Experience delivering customer segmentation projects and audience profiling initiatives.
- Expertise in brand tracking and customer insight research.
- Experience managing NPS programs and interpreting customer feedback data.
- Strong stakeholder management skills and ability to communicate complex findings clearly.
- Experience within loyalty, membership, or consumer-facing businesses is highly advantageous.
- Exposure to tools such as Displayr, Qualtrics, or Q is desirable.