Overview
The Senior Paid Social Manager will play a pivotal role in managing and executing the paid social strategy for a fast-growing D2C subscription business during a transitional period. This interim position will involve hands-on work across Meta and TikTok, including campaign management, budget allocation, and creative briefing, while collaborating with various teams to enhance overall digital marketing efforts.
Responsibilities
- Own and deliver Paid Social strategy across Meta and TikTok, including emerging platforms.
- Build, launch, and optimize campaigns directly without leading a team.
- Brief creative directly based on audience personas and leverage user-generated content.
- Conduct structured creative testing, funnel sequencing, and audience segmentation.
- Manage budget allocation across various conditions and campaigns.
- Report on metrics such as CAC, LTV, and ROI, and develop dashboards for automation.
- Collaborate with Creative, Data, Brand, and other departments for integrated marketing efforts.
Requirements
- Proven experience in managing paid social at scale with seven-figure annual budgets.
- Strong knowledge of Meta and TikTok algorithms and scaling techniques.
- Technical expertise in attribution, incrementality, and value-based bidding.
- Familiarity with analytics tools like Looker or Amplitude.
- Experience in a rapidly growing consumer business environment.
- Background in subscription or regulated markets is a plus.
- Hands-on experience with ad management platforms such as AdManage.ai or Smartly.io is beneficial.
- Exposure to other digital channels like PPC, SEO, and CRM is advantageous.