Content Designer

Overview

The Content Designer will join a multidisciplinary team focused on delivering digital services, primarily in a remote capacity. The role involves creating user-centered, accessible content that simplifies complex information and enhances end-to-end user journeys. The successful candidate will collaborate closely with stakeholders from various sectors, including policy and legal teams, to ensure content meets user needs and adheres to established design standards.

Responsibilities

  • Design clear, accessible, and user-centered content for digital services.
  • Simplify complex policy and technical information to improve user journeys.
  • Iterate content based on user research, analytics, and feedback.
  • Collaborate with stakeholders across policy, legal, and operational teams.
  • Prototype and test content to validate user-centric approaches.
  • Ensure all content complies with GDS principles and accessibility standards.
  • Work within agile, multidisciplinary teams to deliver effective solutions.

Requirements

  • Proven experience as a Content Designer, preferably within UK Government or the public sector.
  • Strong knowledge of GDS content design principles and standards.
  • Experience in developing digital content based on user needs.
  • Ability to simplify complex information for clear communication.
  • Familiarity with user research methods and leveraging analytics for content decisions.
  • Understanding of WCAG 2.2 AA and public-sector accessibility requirements.
  • Experience with GOV.UK publishing platforms or content management systems is a plus.
  • Working knowledge of HTML and structured content formats.