Overview
We are seeking a Brand Content Specialist to join a global consumer-centric organization in a hybrid role. This position involves leveraging search intelligence and AI tools to create compelling content that enhances brand visibility across various platforms. The Specialist will collaborate with brand teams and manage content publication while focusing on optimization based on performance metrics.
Responsibilities
- Identify content opportunities using search intelligence, trends, and market insights.
- Create high-quality consumer-facing content with AI-enabled tools.
- Partner with brand teams on editorial planning and content priorities.
- Upload and publish content across brand websites.
- Coordinate content localisation and translation activities.
- Monitor performance and share actionable insights with stakeholders.
- Recommend optimisation opportunities based on data and results.
Requirements
- Experience using search intelligence or SEO insights to inform content.
- Strong content writing and editorial skills.
- Hands-on CMS experience, ideally with Adobe Experience Manager - Essential.
- Confidence working with AI-powered content tools.
- Strong stakeholder management and communication skills.
- Highly organised, proactive, and comfortable managing multiple projects.
- Analytical mindset with the ability to translate data into recommendations.