Overview
We are seeking a Senior Content Strategist with a focus on social-first approaches to lead the development of a content strategy that drives engagement and quality traffic within direct-to-consumer investment propositions. This role involves collaborating with marketing teams to build a scalable content ecosystem across paid and organic channels, ensuring strategic messaging and audience segmentation. The position offers a hybrid working arrangement for a short-term engagement lasting three weeks.
Responsibilities
- Define and prioritize audience segments and customer journeys for consideration-stage prospects.
- Develop content pillars and messaging frameworks on investment education and financial wellness.
- Create channel playbooks for LinkedIn and Meta, assessing Instagram opportunities.
- Build strategies for creator, influencer, and thought leadership engagement.
- Design scalable content formats and repurposing models for various channels.
- Establish measurement frameworks that link engagement to conversion outcomes.
Requirements
- Proven experience as a Senior Content Strategist in agency or financial services environments.
- Deep expertise in social-first content strategy and audience segmentation.
- Strong understanding of LinkedIn, Facebook, Instagram, and creator ecosystems.
- Experience in building scalable content frameworks and editorial models rapidly.
- Ability to connect engagement metrics to business outcomes effectively.
- Confident stakeholder management and presentation skills for influencing marketing leaders.