Overview
As a CRM Migration Consultant, you will lead the transition from Bloomreach to Klaviyo for a prominent e-commerce business. Collaborating closely with data and technology teams, you will define migration requirements and drive enhancements in customer communications and lifecycle marketing strategies. Your expertise will be crucial in optimizing customer journeys and ensuring a successful CRM platform integration.
Responsibilities
- Lead the migration of CRM campaigns, customer journeys, and automated flows from Bloomreach to Klaviyo.
- Collaborate with client-side data and technology teams to define migration requirements and data strategy.
- Assess customer data needs and provide guidance on historical data migration methods.
- Support integration of CRM platforms with existing technology systems and third-party tools.
- Migrate and enhance various customer lifecycle and retention journeys.
- Offer subject matter expertise across CRM platforms to facilitate a smooth transition.
Requirements
- Strong hands-on experience with both Bloomreach and Klaviyo.
- Proven track record in CRM platform migration projects within e-commerce environments.
- Expertise in customer segmentation, lifecycle marketing, and journey orchestration.
- Familiarity with customer data, integrations, and marketing technology ecosystems.
- Ability to engage with both technical and non-technical stakeholders to define requirements and implement solutions.
- Agency-side experience or supporting multiple CRM clients is highly desirable.
- Experience with Customer.io is a significant advantage.