Overview
This role is for a CRM Manager focused on migrating from Emarsys to Klaviyo, collaborating across marketing, technology, and data teams to drive a major CRM and marketing technology transformation. The contractor will coordinate efforts among various stakeholders, ensuring the migration aligns with business objectives and enhances customer engagement initiatives in a dynamic, fast-paced environment.
Responsibilities
- Lead the CRM workstream for the migration from Emarsys to Klaviyo.
- Act as the key coordination point between business stakeholders, technology teams, and external vendors.
- Identify and manage dependencies, risks, and delivery challenges across the programme.
- Support decision-making by presenting clear recommendations and delivery options to leadership teams.
- Ensure successful migration of customer journeys, campaigns, and CRM capabilities to future-state objectives.
- Drive programme momentum by prioritising actions and ensuring timely delivery.
Requirements
- Strong experience as a CRM Manager or related role in customer engagement environments.
- Proven track record in delivering migrations to Klaviyo, understanding associated challenges and best practices.
- Knowledge of marketing automation and multi-channel CRM programmes.
- Experience working with customer data platforms (CDPs) and marketing technology ecosystems.
- Ability to collaborate effectively with senior stakeholders and technical teams.
- Strong delivery focus, managing competing priorities across transformation efforts.