Overview
The Data Consultant will join a specialist data and analytics consultancy on a freelance basis, focusing on reporting and insights for a diverse client portfolio. This role requires a blend of independent work and collaboration with various stakeholders, providing valuable analysis and recommendations based on data-driven insights. The consultant will work in a hybrid model, with one day on-site, contributing to multiple projects by leveraging expertise in data analysis and reporting.
Responsibilities
- Build, maintain, and enhance reporting dashboards using Looker Studio.
- Analyse paid media, website, and campaign performance data to identify trends and provide actionable insights.
- Clean, interrogate, and analyse customer data to support business decision-making.
- Use SQL and Python to extract, manipulate, and analyse large datasets.
- Support reporting and analytical deliverables across various client projects.
- Present insights and recommendations to client stakeholders, translating technical findings into clear business outcomes.
Requirements
- Strong experience building and maintaining dashboards and reports in Looker Studio.
- Proven ability to interpret paid media, digital marketing, and website performance data.
- Practical capability using Python and SQL for data analysis and reporting.
- Experience cleaning, validating, and analysing customer data to generate business insight.
- Exposure to CRM datasets and customer analytics projects.
- Strong communication skills to explain technical concepts to non-technical audiences.
- Comfortable working autonomously and managing priorities across multiple projects.
- Experience with GA4 and/or Google Tag Manager is beneficial.