Overview
The Digital Marketing Manager will play a crucial role in driving ticket sales for an upcoming flagship live show, partnering with an immersive events company known for its innovative experiences. This hands-on freelancer will take charge of the entire sales campaign, utilizing their expertise in email marketing, paid media, and customer relationship management to maximize engagement and conversion rates. The role calls for a self-starter who thrives in dynamic environments and has a passion for live events.
Responsibilities
- Own ticket sales for the tour, from campaign build to sold out shows.
- Build, manage and optimize Klaviyo email flows and campaigns.
- Segment the existing database by behavior, geography, and engagement.
- Deploy and test targeted SMS campaigns to convert leads.
- Run and support Meta conversion campaigns, briefing creative assets.
- Act as the main point of contact for agency and freelance partners across various platforms.
Requirements
- Strong experience with Klaviyo and email marketing, including campaign management.
- Hands-on experience with paid Meta campaigns, including briefing and managing agencies.
- Background in B2C, D2C, or events marketing with knowledge of customer journeys.
- Experience in SMS marketing, whether broadcast or conversational.
- Excellent copywriting skills that align with a brand's tone.
- Experience in immersive events, theatre, or hospitality is a plus.