Overview
The Digital Performance Marketer will join a collaborative marketing team in a contract position, focusing on enhancing digital performance across multiple international markets. This role requires a hands-on approach to managing SEO and paid search strategies, ensuring alignment with the organization’s growth objectives. The contractor will work closely with marketing stakeholders, utilizing their expertise to improve campaign performance and drive inbound leads.
Responsibilities
- Audit, refine, and execute SEO and paid search strategies across multiple international markets.
- Manage and optimise Google Ads and Microsoft Advertising campaigns to maximise return on investment.
- Oversee external PPC agencies, ensuring campaign performance meets agreed objectives and best practice standards.
- Analyse campaign performance, identify opportunities for optimisation, and provide data-driven recommendations.
- Monitor key marketing KPIs and produce insightful reporting to support business decisions.
- Develop and document SEO and paid search best practices for wider marketing teams.
- Provide guidance and support to regional marketing teams, helping optimise local campaigns and websites.
- Deliver training sessions and workshops to improve digital marketing capability across the business.
Requirements
- 5+ years' experience in digital performance marketing with a strong track record of delivering measurable results.
- Strong expertise in technical SEO, on-page optimisation, keyword research, content strategy, and link building.
- Experience optimising content for AI-driven search and Generative Engine Optimisation (GEO).
- Hands-on experience managing Google Ads and Microsoft Advertising campaigns.
- Previous experience managing external PPC agencies or digital marketing partners.
- Excellent analytical skills with the ability to interpret performance data and translate insights into actionable improvements.
- Experience using tools such as Google Analytics 4, Google Search Console, Ahrefs, and website optimisation platforms.
- Fluency in English and additional European language skills (German, Dutch, or French).