Overview
The Senior Digital Analyst will engage in transforming the digital experience and enhancing paid campaign performance for a dynamic B2B SaaS business. This role involves taking ownership of performance measurement across the entire digital journey and collaborating closely with the digital team to analyze user behavior and develop actionable insights. The analyst will leverage AI tools and methods to improve data-driven decision making, influence marketing strategies, and refine key performance indicators.
Responsibilities
- Own the measurement and understanding of performance across digital channels including web, paid, and content marketing.
- Analyze buyer behavior, identifying friction points and high-intent actions to inform digital marketing strategies.
- Develop and maintain executive dashboards and KPI frameworks to translate complex data into clear insights.
- Collaborate with the digital team to design and operationalize A/B testing and experimentation programs.
- Monitor the business's presence in AI-driven search results and measure impacts from structured content and discoverability efforts.
- Utilize AI tools to streamline analysis, quality assurance, and insight generation.
Requirements
- Minimum of 5 years experience in a digital analytics role with a strong focus on B2B.
- Hands-on experience with analytics tools such as GA4, GTM, HubSpot, Salesforce, and BI tools like Power BI or Tableau.
- Proven track record in deriving insights from complex data and delivering executive-ready dashboards.
- Experience in auditing and enhancing tracking and tagging for data collection consistency.
- Familiarity with SEO principles and AI-driven search optimization (AEO/LLMO).
- Strong communication skills with a strategic mindset for cross-functional collaboration.