Overview
We are seeking a Freelance SEO Director for an initial 2-3 month contract that focuses on AI Search and Generative Engine Optimisation (GEO). In this senior, client-facing role, you will collaborate with internal teams and external stakeholders to lead SEO and GEO initiatives, analyze performance, and implement strategies that optimize client visibility across search environments. Your expertise will help clients navigate the rapidly evolving search landscape, driving measurable outcomes through best practices and innovative approaches.
Responsibilities
- Lead client-facing SEO and GEO workstreams across multiple accounts.
- Design, manage, and evaluate SEO and GEO experiments.
- Conduct impact analysis and provide actionable recommendations based on findings.
- Deliver regular performance reporting and communicate results to clients and internal stakeholders.
- Identify opportunities for content optimization to improve visibility in traditional and AI-driven search environments.
- Provide strategic recommendations to support organic growth initiatives.
- Implement SEO and GEO best practices within CMS platforms.
- Collaborate with content, strategy, and digital teams to ensure recommendations are executed effectively.
Requirements
- Extensive SEO experience gained within a marketing, media, digital, or advertising agency environment.
- Proven experience in a client-facing consultancy or leadership role.
- Strong understanding of modern SEO principles including technical SEO, content strategy, and performance measurement.
- Demonstrable expertise in AI Search and Generative Engine Optimisation (GEO).
- Experience analyzing the impact of SEO and GEO initiatives and presenting findings to stakeholders.
- Strong reporting, analytical, and data interpretation skills.
- Experience implementing SEO recommendations within CMS platforms.
- Comfortable operating at both strategic and hands-on levels.