Overview
We are seeking an experienced Marketing Automation Specialist to lead the strategy and technical design for a significant transformation in marketing automation. In this role, you will collaborate with various stakeholders to develop customer journey maps, define technical specifications for automation, and create comprehensive documentation. This position requires a deep understanding of marketing automation and CRM systems, as well as the ability to facilitate discussions with senior-level stakeholders.
Responsibilities
- Lead stakeholder discovery and customer journey mapping.
- Review and validate existing audience segmentation and personas.
- Design buyer and influencer journeys across multiple customer segments.
- Translate journeys into technical automation specifications.
- Define data schemas, CRM objects, entry triggers, decision rules, and nurture flows.
- Develop lead, engagement, and intent-scoring frameworks.
- Identify gaps across data, content, channels, and existing processes.
- Create clear documentation for subsequent technical implementation.
Requirements
- Deep marketing automation and CRM expertise.
- Strong customer journey mapping and segmentation experience.
- Ability to bridge marketing strategy and technical architecture.
- Experience designing sophisticated B2B nurture and lifecycle programmes.
- Strong understanding of platforms such as Salesforce Marketing Cloud, Eloqua, and related CRM/data ecosystems.
- Knowledge of data models, automation logic, personalisation, and lead scoring.
- Confident facilitating workshops with senior marketing, sales, and technical stakeholders.
- Ability to transform customer journey concepts into a technically robust marketing automation blueprint.