Overview
The Technical CRO Consultant role focuses on enhancing the effectiveness of AI-native digital products through rigorous experimentation and optimization efforts. This position involves close collaboration with product, engineering, and AI teams to implement testing protocols that drive measurable business impact. The consultant will play a crucial role in integrating conversion rate optimization strategies into the company's growing portfolio of AI products.
Responsibilities
- Lead experimentation and conversion optimization activities across AI-powered digital products.
- Design, implement, and evaluate tests for conversational AI and recommendation engines.
- Work closely with product and engineering teams to ensure correct instrumentation and performance tracking.
- Utilize feature flagging and experimentation platforms to analyze commercial outcomes.
- Debug and validate experiment implementations to ensure data accuracy.
- Champion a conversion-focused approach by evaluating the impact of AI product decisions.
Requirements
- Strong hands-on experience in Conversion Rate Optimization (CRO) and digital experimentation.
- Experience with AI-powered products, including chatbots and conversational interfaces.
- Practical knowledge of feature flagging tools such as Launch Darkly or Statsig.
- Experience with experimentation platforms like Optimizely, VWO, or Adobe Target.
- Ability to work alongside engineers and translate business objectives into testable hypotheses.
- Strong understanding of instrumentation, analytics, and experiment measurement.
- Commercially focused, connecting experimentation outcomes to business performance.
- Interest in AI technologies and their influence on customer behavior.