Overview
The Adobe Campaign Consultant will play a pivotal role in transforming customer marketing for a notable consumer-facing organisation. This part-time contract position involves hands-on campaign delivery and strategic platform optimisation, directly contributing to impactful customer communications and data utilisation efforts. The consultant will collaborate closely with various stakeholders across product, analytics, and marketing teams to enhance the customer journey and improve operational efficiency within the Adobe Campaign platform.
Responsibilities
- Build and optimise customer journeys within Adobe Campaign to support new subscription initiatives.
- Develop workflows, API-triggered campaigns, and automated communications for web and app channels.
- Collaborate with stakeholders to define customer journey requirements and campaign execution plans.
- Conduct a full audit of the Adobe Campaign environment and document findings.
- Produce recommendations to enhance platform governance and operational efficiency.
- Perform campaign QA and delivery validation to ensure high execution standards.
Requirements
- Strong experience with Adobe Campaign, including workflow development and execution.
- Proficiency in building and managing customer journey programmes in CRM platforms.
- Knowledge of Adobe Campaign app functionalities, including transactional communications.
- Experience with relational data models and audience segmentation for marketing initiatives.
- Capability to create technical documentation and perform platform audits.
- Understanding of API-triggered communications and marketing automation processes.
- Experience with email campaign development and familiarity with HTML for email.
- Strong stakeholder management skills with the ability to work across technical and non-technical teams.